diesel, the innovative international lifestyle company, wanted to support local and emerging talent for an event highlighting reimagined diesel silhouettes by emerging designers, bandulu, eric lawrence, menyelek, and oblanc.

the collection, dubbed “the second wednesday in july,” was showcased at at 12 mercer street in new york city, transforming the shop into an art gallery, with the designers in attendance with muses of their choice that embody the spirit of their creations.

we created 4 films profiling each designer and 1 film capturing the event